Ichor Energy

During my second year at Austin Community College, I was given the assignment to create a beverage with complementary packaging. This beverage was meant to appeal to young adults who shop at higher-end grocery stores. I chose to focus on creating an energy drink, subverting the aggressive and masculine packaging expected from energy drinks with a more refined take. The name, imagery, and flavors are intended to appeal to an audience that would normally skip the energy drinks.