For my final project at St. Edward's University, I created a brand identity for a hypothetical cafe and bakery called "4Fools". The inspiration for the brand was jesters and the Renaissance Faire. For this project, I pushed myself as a designer to incorporate modularity for variation while maintaining consistency.
I treated this project as if I had been commissioned to make a full branding system. To achieve this, as I iterated on the project, I worked on a branding guide. A brand rule book to update and refer to as I designed various elements.
This branding system relies on patterns and a face matrix, rather than a logo. For the patterns, I referenced historical medieval fabric patterns and jester costumes I found at the Renaissance Faire. The patterns used throughout the project are a combination of star, stripe, circle, and diamond. These four shapes can be found in various combinations throughout the deliverables.
Right shelf with rubber stamps made at the campus makerspace.
Left shelf used to display extra cups, the front and back of the stamp card, a silver cup that holds paper straws on top of a napkin.
View of shorter wall.
Professor Tuan and I discussing the outcome of the project.
